Could Aston Martin Really Become The British Ferrari?

Last year, Aston Martin built 5,800 sports cars, but Palmer confirmed: “we’ll do fewer in 2020.” Palmer hopes that Stroll’s experience as a Ferrari importer will help Aston Martin achieve similar success as the Italian automaker.”It’s time for us to make good and try to become the British Ferrari, asking customers to spec their cars individually and wait for them to be built. The DBX is already showing how we mean to go on. We’re building those cars only for retail and our order book for 2020 is full,” Palmer concluded.As part of Aston Martin’s revised product plan, the launch of the new Lagonda luxury electric car brand has been delayed until 2022, but Palmer emphasized the new brand is “far from dead”.