Aston Martin And Bentley To Skip 2021 Geneva Motor Show

The cancelation of the 2020 Geneva Motor Show due to the coronavirus pandemic will undoubtedly have huge repercussions. Financial losses are inevitable and smaller automakers rely on the motor show for exposure. But some automakers are now questioning if motor shows are still relevant when they can still generate exposure online at a fraction of the cost.Before this year’s show was canceled, automakers such as Lamborghini, Ford, Maserati, Nissan, Infiniti, and Volvo had already pulled out of the show to reduce costs. Instead, each company hosted a private event, saving money and resources while also gaining more exposure since companies weren’t sharing the spotlight like they would at Geneva.