Winners and losers in the 2019 UK car market

ROLLS-ROYCE

  • 2018 market share 0.02%
  • 2019 market share: 0.02%

So far, the Cullinan is making no more impact on Rolls-Royce sales than the Bentayga is making on Bentley figures.

SEAT – UP

  • 2018 market share: 2.66%
  • 2019 market share: 3.01%

Seat has been one of the big winners of the past couple of years: its range of three crossovers is doing extremely well. The brand smashed many of its regional sales records in 2019.

SKODA – UP

  • 2018 market share: 3.16%
  • 2019 market share: 3.20%

The driving characteristics of Skoda’s cars may be a little unexciting and worthy, but there is nothing dull about its long-term sales growth or profitability. The new Scala hatchback should keep up the momentum.

SMART – DOWN

  • 2018 market share: 0.32%
  • 2019 market share: 0.18%

Smart is being reinvented (or possibly disinterred) as an electric-only city car brand. That should be a boon in China.

SSANGYONG – DOWN

  • 2018 market share: 0.12%
  • 2019 market share: 0.09%

The UK business plan looked great on paper: the UK loves 4x4s; value ones doubly so. True, but just not the ones that Ssangyong is trying to sell, unfortunately.

SUBARU – DOWN

  • 2018 market share: 0.13%
  • 2019 market share: 0.11%

Americans buy almost 30 times more Subarus than we do – an incredible 680,000 last year. It makes you wonder why they bother with us ungrateful Brits.

SUZUKI – DOWN

  • 2018 market share: 1.63%
  • 2019 market share: 1.49%

Suzuki is a true maverick: a regional maker of small cars in a world of global, market-covering giants. The Jimny’s UK appeal is strong, but niche, while the rest of the range is falling out of favour.

TOYOTA – UP

  • 2018 market share: 4.31%
  • 2019 market share: 4.65%

Toyota makes a vast range of models, but a surprisingly small number succeed in the UK. The GT86, Prius, Camry and Land Cruiser contribute very little, and even the RAV4 is a small player.

VAUXHALL – DOWN

  • 2018 market share: 7.49%
  • 2019 market share: 7.10%

Its crossovers are doing reasonable business, but the old stalwarts are dying on their feet: the Astra was down 20% and the Insignia fell 35%.

Source: AutoCar.co.uk