- 2018 market share 0.02%
- 2019 market share: 0.02%
So far, the Cullinan is making no more impact on Rolls-Royce sales than the Bentayga is making on Bentley figures.
SEAT – UP
- 2018 market share: 2.66%
- 2019 market share: 3.01%
Seat has been one of the big winners of the past couple of years: its range of three crossovers is doing extremely well. The brand smashed many of its regional sales records in 2019.
SKODA – UP
- 2018 market share: 3.16%
- 2019 market share: 3.20%
The driving characteristics of Skoda’s cars may be a little unexciting and worthy, but there is nothing dull about its long-term sales growth or profitability. The new Scala hatchback should keep up the momentum.
SMART – DOWN
- 2018 market share: 0.32%
- 2019 market share: 0.18%
Smart is being reinvented (or possibly disinterred) as an electric-only city car brand. That should be a boon in China.
SSANGYONG – DOWN
- 2018 market share: 0.12%
- 2019 market share: 0.09%
The UK business plan looked great on paper: the UK loves 4x4s; value ones doubly so. True, but just not the ones that Ssangyong is trying to sell, unfortunately.
SUBARU – DOWN
- 2018 market share: 0.13%
- 2019 market share: 0.11%
Americans buy almost 30 times more Subarus than we do – an incredible 680,000 last year. It makes you wonder why they bother with us ungrateful Brits.
SUZUKI – DOWN
- 2018 market share: 1.63%
- 2019 market share: 1.49%
Suzuki is a true maverick: a regional maker of small cars in a world of global, market-covering giants. The Jimny’s UK appeal is strong, but niche, while the rest of the range is falling out of favour.
TOYOTA – UP
- 2018 market share: 4.31%
- 2019 market share: 4.65%
Toyota makes a vast range of models, but a surprisingly small number succeed in the UK. The GT86, Prius, Camry and Land Cruiser contribute very little, and even the RAV4 is a small player.
VAUXHALL – DOWN
- 2018 market share: 7.49%
- 2019 market share: 7.10%
Its crossovers are doing reasonable business, but the old stalwarts are dying on their feet: the Astra was down 20% and the Insignia fell 35%.
Source: AutoCar.co.uk