The DBX Should Be Aston Martin’s Biggest Money Maker

Palmer believes the DBX will sell “about 4,000 a year with a peak of 5,000,” which is significant for Aston’s yearly sales volume. “I can’t give forward-looking data but we are about 6,000 to 6,500 units this year,” Palmer said. “We will not have a full year of DBX but we’ve more sports cars coming: the Vantage roadster arrives next year, and the mid-engine car [the Vanquish comes in 2021]. The DBX will represent the largest-single volume.”Adding in around 4,000 to 5,000 DBX sales to Aston’s yearly volume would put the company between around 10,000 to 11,500 yearly sales. In other words, nearly double what it sold in 2018. If doubling sales doesn’t do the trick for Aston Martin to turn a profit, we don’t know what will.
Source: carbuzz.com